LITHIUM

Great programs happen with great clients,in this case Seiya Ohta formerly of HP. Building on Teague’s experience with Envy and Pentane we extended our reach into printerdom with this design language program for HP laser printers.

This effort started with a few designs and ultimately extended to 24 designs. The program is a case study in how to thread previous efforts into a coherent whole. With our client’s help we settled on the organizing theme of CITYSCAPES as a strategy for reconciling a wide array of disparate printer designs conceived at different times by different teams. To this theme we introduced FLATNESS as a criteria to help us organize the designs within themselves and to reconcile the category with the fast moving world of laptops, tablets and smart phones.

WHY I LIKE IT:
It’s not easy to reconcile a wide range of product architectures with the individual efforts of separate design teams. The Teague team not only stepped up and incorporated that prior work but blew past it in the process.

COLLABORATORS:
Youjin Nam – Program Lead
Ben Collette
John Mabry
Josh Maruska
Saro Nalbandian

VIDEO:
Lithium Unboxing Study