SONOS ID

At Sonos the challenge was to build an internal design group and develop a strategic vision against which to hire and execute. Early on we identified 3 key pillars to move against: simple forms, construction technique, and CMF (a separate case study on CMF can be found here). The aim was to create a language of forms built from extruded profiles that could live ‘quietly’ in your home; receding and emerging from the environment as needed. This path created pressure on material choices, fabrication technique, as well as vendor and supply chain. But as they say – “Had we known how hard it was going to be, we might not have dared.” I’m glad we dared and were naive enough to try.

A number of people helped us execute against this vision. Here is a partial list of collaborators:

COLLABORATORS:
Mieko Kusano
Stefan Reichert
Ingve Holmung
Kitty Suidman
Michelle Enright
Dana Krieger
Aki Lane
Youjin Nam

VIDEOS:
Playbase
IKEA Symfonisk