PENTANE

While working at Teague, HP approached us with an unusual challenge: help them position their next generation ink-jet technology head to head with laser.

This new tech relied on a new cartridge design and a new printer mechanism – a great problem to solve. Working with their internal teams Teague helped navigate the entire team toward a design that spoke to a contemporary business consumer and visually challenged ‘ink-jet’ in the consumer mindset. The final design is austere, bold and simple all at once. An achievement not easy to pull off when working with multiple teams across multiple sites.

The product launched as the Office Jet Pro X series – and as of 2021 is still being sold 10+ years after its debut.

WHY I LIKE IT:

The design is radical in it’s simplicity and totally suited to the business challenge.

COLLABORATORS:
Dana Krieger
Ben Collette